DPCA Sales Goal 800 Thousands: QIU Xiandong Struggling Lineu
Date：2016-08-23 20:27:59 Source：未知 Click：
Dongfeng has signed framework with PSA. With inner human resource widely changed, their joint venture will step into new development phrase.
The most important adjustment is Dongfeng- Citroen leader changed. The position now is taken by former Dongfeng- Peugeot sales dept. director CHEN Xi. According to insider of DPCA, the former general manager of Dongfeng- Citroen and general manager PAN Jianian, who stayed at home for illness recovery, will be transferred to DPCA. Recently half year, Dongfeng- Citroen will have some other positions adjustment from PR department to marketing department.
DPCA publishes its “double in 3 years” plan last year. It expects to have 800 thousand sales up to 2016. To fulfill the plan, the company speeds up its inner change and adjustment. “The human resource change is part of it.” The insider of DPCA says.
However, with several years’ low level development, DPCA suddenly announce its fast expansion plan with stimulation from Chinese automobile industry development and Japanese joint ventures such as Dongfeng- Nissan fast growth. “Because responsibly and right do not divided clear enough, it causes some chaos at this moment with rush expansion plan.” Some DPCA familiar people say.
QIU Xiandong, general manager of DPCA faces the issues that DPCA, Citroen and Peugeot all proposal their development plan, but it has many problems during implement. Because of company culture, “old company” DPCA is harder to turn it operation mode than new companies.
In year 2010, DPCA proposals it’s “5A Plan”. It initials to clear its responsibility and right with France part, marketing management organization, channel, human resource etc. however, after 3 years, it still messes up and does not have a clear clue.
In 2010, DPCA sets 750 thousands sales in 5 years, which takes about 5% market share. And France part shall provide 12 new cars and delegate power to sales team. However, DPCA medium and senior management adjustment in 2011 is taken as evidence that France does not delegate its right, but still control sales department human resource.
Argument between them is also reflected on imported car sales channel integration. Year 2012, DPCA and PSA signed contact about imported automobile cooperation. It puts Dongfeng- Citroen and Dongfeng- Peugeot imported car sales into DPCA sales system, which aims to unify Citroen and Peugeot Chinese market sales system. However, it does not come true up to now. Part of individual imported car dealers still refuse to sell China made modes. Meanwhile, Citroen and Peugeot dealers have no interesting into imported modes as well.